B2B Lead Generation in Japan for Tech & SaaS
We run campaigns in Japanese and keep HQ informed in clear English.
Interest turns into booked meetings and a real pipeline.
Japanese buyers tend to research first and avoid direct outreach. Without appropriate Japanese native messages, channels, and local presence, global teams miss qualified leads.
We conduct in-depth buyer research to identify their ecosystems and deliver the right message in efficient marketing channels and strategies for quality lead generation.
What we deliver
Market & buyer research
We interview Japanese decision‑makers to understand what they value using our proven method and 3rd party tools.
Japanese offer & assets
Localize or newly generate Japanese assets such as white papers, case studies, and clear landing page and form.
Planned campaigns
Search (Google, Yahoo, Bing), business social (Meta, LinkedIn, LINE), Japanese ads platforms, and local publisher ads run as one plan.
Local content syndication
We partner with trusted Japanese media to generate leads, which are delivered directly and integrated to your CRM.
Event & webinar support
Research and coordinate events, communication with vendors, join on‑site when needed, and follow up contacts.
Simple bilingual reporting
Short weekly notes in English and Japanese, plus a monthly English and Japanese QBR or summary for HQ.
Channels We Use
These are examples of potential channels. We design campaigns to meet Japanese buyers where they are, using a mix of global and local platforms:
Search
We capture buyers who are actively searching for solutions. Japanese search behavior differs: long-tail keywords, mix of English and Japanese terms, and a strong reliance on Google and Bing for business searches. We build keyword sets in Japanese, run intent-based campaigns, and create landing pages that directly answer those queries.
Business Social
LinkedIn is powerful for B2B targeting by role, company, and industry, but adoption in Japan is lower than in the West. To balance this, we also leverage LINE and Meta, the country’s most widely used messaging and social app, which now has strong business and professional targeting features. We could also utilize a Japanese business card app like Eight to target a particular industry and position.
Content Syndication with Local Publishers
We work with respected Japanese B2B media to place whitepapers, sponsored content, or gated downloads. This builds trust immediately for trusted lead information. Japanese buyers respond better to known media brands than to cold outreach. Leads come directly to you, already filtered by interest and relevance.
Programmatic Display & Retargeting
Japanese buyers often visit a site multiple times before acting. Display placements across trusted Japanese networks and retargeting campaigns keep your brand visible while buyers evaluate. We ensure ads are shown on high-quality sites (avoiding spammy placements), reinforcing credibility. Also, we target certain companies based on their IP address for the ABM approach.
Events & Webinars
Japan remains event-driven. Expos, conferences, and webinars are critical for lead gen. We help research the right events, coordinate logistics, and provide support on-site. After the events, we follow up in Japanese. This approach turns event contacts into a real pipeline, not just name lists.
Our execution process ensures every channel works together instead of in silos.
- 01 — Research & Planning
Interviews, keyword research, and media mapping to understand what matters to Japanese decision-makers.
- 02 — Localization
Landing pages, ads, and content crafted in Japanese with culturally accurate messaging and compliance text.
- 03 — Campaign Orchestration
Search, social, publisher, and event campaigns run as one coordinated plan, with spend adjusted by performance.
- 04 — Lead Delivery & Follow-Up
Leads are delivered directly to your CRM, routed to the right owner, and followed up on quickly in Japanese or English.
- 05 — Bilingual Reporting & Optimization
Weekly EN/JP notes and a monthly English summary. Results were reviewed by channel, with adjustments made to improve lead quality and minimize waste.
Works well with.
Ready to grow in Japan?
We partner with B2B tech companies to localize, launch, and scale their marketing. From strategy to execution to reporting, we handle Japan so you can focus on growth.