Services / 03 World → Japan

Content Syndication with Japanese Publishers

Build lead flow and credibility through trusted local media.

Overview

We plan and execute whitepapers, sponsored articles, and content placements with respected Japanese B2B publishers. Every lead is routed to your system and delivered with transparent reporting, helping global teams win trust and qualified conversations.

Problem
  • Foreign companies often lack visibility in Japan: global ads fall flat, and cold outreach is ignored.
  • Building an online presence through branded ads alone isn’t enough—Japanese buyers rely on local media and established publishers for reputable information.
Solution

We get your content in front of the right Japanese audience through respected publishers. We work with media trusted by decision-makers and handle the entire process: planning, translation, placement, and lead delivery with full data clarity.

What's included

What we deliver

  • Publisher selection

    We identify publications that resonate with your target audience and align with your messaging.

  • Content creation & adaptation

    We build or adapt assets (whitepapers, articles) in Japanese, ensuring cultural relevancy and consent compliance.

  • Sponsored placements

    We negotiate and place your content in top Japanese B2B media at optimal formats and timings.

  • Lead capture & delivery

    Leads are collected, translated (if required), and delivered to your CRM in clean, ready-to-use formats.

  • Integrated visibility

    Campaign performance is visible in English reports; no hidden results.

  • Option for on-site rep involvement

    We can organize webinars or in-person author Q&A or round table when appropriate for added engagement.

How We Execute

  1. 01 — Publisher matching

    We match your content with leading Japanese B2B publishers that reach your audience.

  2. 02 — Asset alignment

    We co-design or adapt your content with publishers so that it aligns with their editorial standards and your call-to-action.

  3. 03 — Promotion strategy

    Depending on publisher format (gated downloads, sponsored articles, newsletters), we optimize placement to balance brand visibility and lead quality.

  4. 04 — Audience targeting & performance

    For larger account strategies, we layer in account targeting or remarketing via display when permitted. Track all leads with UTM and consent tracking for accurate attribution.

  5. 05 — Reporting

    English + Japanese dashboards show placements, readers, and lead volume, which are updated in real time or weekly.

Get in touch

Ready to grow in Japan?

We partner with B2B tech companies to localize, launch, and scale their marketing. From strategy to execution to reporting, we handle Japan so you can focus on growth.